Tyler, The Creator’s third studio album, Wolf, leaked online a few days ago. The follow-up to 2011′s testosterone-fuelled and raging Goblin is overall a mellower production featuring chilled out beats, but don’t think the angsty, weird teenager persona is gone forever. He’s still pretty angry, and every slur that escapes his mouth on this album seems to burn with a particular intensity that wasn’t there before.
“IFHY” is probably the most forward track in the entire collection of seriously depressing tracks on Wolf, and sounds like a twisted love note you pick up on the floor of an empty high school classroom. Only the troublemaker sitting in the back of third period algebra could spit out lyrics like “I f****** hate you, but I love you / I’m bad at keeping my emotions bubbled / You’re good at being perfect, we’re good at being troubled, yeah” and still call his words a romantic sentiment. Tyler seems to be on the same page, considering he decided to accompany the song with a terrifying music video that oozes a childlike creepiness.
There’s nothing creepier than the smile of a dejected plastic doll, and the music video of “IFHY” understands this perfectly by transforming Tyler’s face into Barbie’s personal nightmare. If a Ken doll starred in a David Lynch movie, this music video would probably be the closest thing to that possibility. Tyler’s artificial cheeks and drawn-on makeup make me feel undeniably queasy, and the annoyingly bright color scheme of the dollhouse he’s trapped in with his (understandably) uninterested doll companion only deepens those feelings of uneasiness. Get me the hell outta’ there!
Even if Tyler’s brash lyrical content may not be your cup of tea, you can’t deny that this kid has some serious talent in the music video department. “IFHY” is a technical achievement and a masterpiece in the theater of the absurd. Here’s hoping that the rest of the music videos off Wolf can live up to this uncanny delight.
What do you think of “IFHY”? Tell us below, and don’t forget to stream the entirety of Wolf before its April 2 release here.Hip-Hop, IFHY, music, Music Video, Pharrell, rap, Tyler the Creator, Wolf