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November 04, 2011  | by: Kristine Hoang

Ashton Kutcher with Warby Parker Co-founders Dave Gilboa and Neil Blumenthal

On November 1, 2011, Warby Parker team members and fans –Ashton Kutcher and Emmy Rossum included – gathered at Confederacy in Los Feliz, Los Angeles, to celebrate the physical début of Warby Parker in Southern California.  Store doors officially open on Saturday, November 5.

Confederacy, the vintage-inspired clothing store, is the perfect host-store for the also vintage-inspired Warby Parker.  Founded by actor/DJ Danny Masterson and celebrity stylist Ilaria Urbinati in 2008, the store sells women’s and mens’ ready-to-wear, accessories, books, gifts, fragrances, and includes a gallery space that features visual artists, like photographer and filmmaker Alex Prager. Inspired by a combination of New York, Americana, and the 1950’s, Confederacy includes a ‘50s-and-‘60s-inspired “Tea Room” for private fittings and vintage telephone booths as dressing rooms – quite the atmosphere to be trying on vintage-esque frames, no?

Warby Parker Glasses

For Southern Californians who don’t know Warby Parker, there’s much more reason to be excited about its LA debut than its successful hybridization of classic and contemporary design. The brand, co-founded by Dave Gilboa and Neil Blumenthal, was “conceived as an alternative to the overpriced and bland eyewear industry,” says its official website.  Its goal is to produce higher-quality and better-looking prescription eyewear for under $100.

Sound too good to be true?  There’s more: the brand, which believes in the equal right to affordable glasses, works with non-profit organizations to ensure that for every Warby Parker frame sold, the company will fund their partners/give affordable glasses to those in need.  That’s killing three birds (looks, affordability, and good will) with one stone.

For those planning on dropping by Warby Parker at Confederacy this weekend, be forewarned that the Warby Parker team would love to meet you. The company’s official Facebook page has announced that several members from their team will be there between 2 and 5 p.m., happy to chat and celebrate Warby Parker with guests.

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