Imagine a concert featuring Usher, his high energy, expertly choreographed performances and streamed live from London. Now, throw in live audience tweets, a real-time camera feed from the director’s box and a digital dance squad featuring online audience created avatars that will dance on screen with Usher. The combination of these technological advances will result in the most digitally interactive concert of all-time!
The New York Times is reporting that in less than two weeks, the Coachella Tupac hologram will seem like an underuse of technology, after Usher takes the stage at the Hammersmith Apollo. “Literally, people will be able to create their own avatar and have it dance on the screen with Usher,” said Hamish Hamilton, Director of the concert broadcast. People may not recognize Hamilton’s name, but they should definitely remember his work. Most recently, he was behind the Madonna Superbowl Halftime Show.
The concert is set to stream live on June 11, at 4 p.m. EST in partnership with YouTube and VEVO on the UsherVEVO channel. The virtual dance avatars are scheduled to appear during Usher’s “Scream” performance.Back Up Dancer, digital dancers, hologram, interactive, live stream, London, London 2012, Tweet, tweets, Usher, webcast