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February 21, 2012  | by: Emily Simpson

White Rabbits have returned with an awesome new collection of songs.

Brooklyn-via-Columbia, Missouri-based band White Rabbits gained both critical and popular acclaim for their last album, 2009′s It’s Frightening, which featured the appropriately-named upbeat mega-hit “Percussion Gun.” The track was featured in everything from the 2010 FIFA World Cup South Africa video game to prime time TV hits such as Gossip Girl and Friday Night Lights. After spending some time out on the road with fellow New Yorkers Interpol, the Rabbits are back with a new release titled Milk Famous, set to hit stores on March 6th.

Where their last two albums relied on hard-hitting drums and heavy bass lines, Milk Famous seems to rely more on the band’s acute sense of harmony and dance-music influence. Take the album’s first track, for example. Despite being titled “Heavy Metal,” it’s a smooth adventure with lighter synths and Interpol-inspired guitar riffs.

I’m not entirely sure what’s going on in the video (it actually kind of reminds me of St. Vincent’s effort for “Cruel”) but it does bring to mind the band’s obviously quirky sense of humor. The song is catchy enough by itself to merit repeat status on the turntables at home. In fact, it’s available for download on the band’s website – so you have no excuse for not playing it constantly until the entire album drops in a few weeks.

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