When flipping through a high fashion magazine or pursuing through pictures of a recent international fashion show located in one of the trendiest capitals of the globe, every woman finds themselves wishing they could be one of those models from the shoot. Women are awed by the long, lean model legs, the “perfect” bodies, and obviously the fact that these models are draped in the world’s most exotic and posh clothing.
The life of a runway model is glamorous right? After all they get to work with the top fashion designers in the world and are named beautiful enough to sell the most luxurious apparel. Wrong.
The life of a fashion model is somewhat of a paradox. Although for a portion of their days these women get a taste of the royal life, pampered for photo shoots while representing the best clothing money can buy, the rest of the time these women are treated like animals.
After decades of mistreatment, finally Equity is taking control of the models’ well being in the fashion world. Equity is a union that organizes and campaigns for the rights of artists in the entertainment industry. So improving the rights of fashion models is a bone they needed to pick.
Equity created a Ten Point Code of Conduct for the treatment of models during their long, exhausting days of photo shoots. Equity’s models committee created the code of conduct, after they were mistreated on the set of a shoot. The code is an attempt to increase the rights of working models, guaranteeing them breaks, food, transportation and other necessities while on the job.
On Monday, Equity teamed up with the fashion bible, British Vogue. Vogue signed the Ten Point Code of Conduct, vowing to improve the conditions of their models. These improvements are spelled out in this UK Vogue press release, “ Models hired by British Vogue for editorial work will now get assurances on hours of work, breaks, food, transport, nudity and semi-nudity, temperature, changing rooms and prompt payment. British Vogue readers can also be assured that all models in Vogue‘s editorial are employed in line with the Code, and additionally that models under 16 years of age will not be used in photoshoots representing adult models.”
So what does this mean for the rest of the fashion world? Well hopefully, other fashion powerhouses will take a similar stand. After all Vogue is a fashion dynasty. Its power in the industry is far reaching; therefore, is are capable of gathering worldwide support for this cause. If Vogue takes a firm stand to improve the treatment of their models, many other industry players will most likely follow along. Vogue does not only influence the fashion trends of the globe, but has the ability to influence human rights worldwide.Tags: equity, models, vogue