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July 12, 2012  | by: Martha Adjei
Gummy bear dress (left) and actual McQueen Dress (right) PHOTO CREDIT: Twelv Mag

I never thought I’d see the day when dresses were completely edible.

 Twelv Magazine recreated a lovely Alexander McQueen dress using nothing but gummy bears (and well, maybe some vinyl and steel to hold It together). The dress reportedly weighed 220 pounds with the likes of 50,000 gummy bears.

The dress was designed by Hissa Igarashi and Sayuri Marakumi as a tribute to the late McQueen. The dress looks remarkably like the McQueen original, with swirls of rainbow colors from the bodice all the way down to the bottom hem. According to Twelv, the photo shoot took about 4 hours to complete because the dress was so heavy, “requiring the strength of three adults to move.”

PHOTO CREDIT: Twelv Mag

If you’re thinking of going to the store and looking for a gummy bear dress for your next event, let me save you the trouble: there’s only one  dress and it was made to the model’s (Jessica Pitti) exact measurements. The dress made to honor McQueen also celebrates Twelv Magazine’s preliminary “issue” of the online magazine.

I don’t know if this dress is painstaking genius or a glorious waste of food… maybe both. Even so, I can’t imagine wasting over 50,000 gummy bears just to generate press for yourself. Designers do the darndest things!

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