Topshop’s next collaborator is Mary Katrantzou, the Greek designer known for her unexpected fashion statements – a perfect match for the unique retailer. The 14-piece collaboration is set to be released in February 2012.
Twitter has been the ultimate source of information on the topic, where Katrantzou “twitpic-ed” a sample dress (right) for the collaboration, resulting in acclaim from fans. “We thought we may have been biased thinking it was the best collaboration ever,” Topshop wrote on its official blog, “but after seeing everyone’s reactions… it seems we’re not the only ones obsessing over our collection with this truly amazing talent!”
Topshop, known for its collaborations with up-and-coming British designers, is an avid sponsor of New Generation (NEWGEN), a talent-search scheme created by the British Fashion Council in 1993. The scheme promotes and showcases new designers, such as Topshop’s current collaborators Simone Rocha and Michael van der Ham, and previously Christopher Kane and Alexander McQueen, among others.
Mary Katrantzou, who had won a NEWGEN sponsorship for six seasons (Spring/Summer 2009 – Fall/Winter 2011), is an accomplished concept designer. She has been known to use computer printouts to design prints for her clothes, drawing inspiration from tin-can labels and tropical fish. The designer has said that “hyperrealist aesthetic, bold graphics, and industrial jewelry” are her signature.
Katrantzou’s most acclaimed standout pieces from her last few seasons have been her lampshade and fishbowl skirts, amidst many other whimsical features. Many fashion-forward personalities have been spotted wearing Katrantzou’s designs, such as Alexa Chung, Kiera Knightley, and Hailee Steinfield.Tags: alexa chung, alexander wang, christopher kane, collaboration, keira knightley, mary katrantzou, michael van der ham, newgen, simone rocha, TopShop