Last Tuesday, TOMS launched its new sunglasses line. The company known for giving one pair of shoes to somebody in need for every pair of TOMS shoes purchased is now taking this one-for-one method into selling sunglasses. And no, they are not giving sunglasses to those in need.
TOMS is promising to provide prescription glasses or sight-saving surgeries to one person for each pair of sunglasses sold. The company partnered with the Seva Foundation, who will administer the medical treatment and surgery. The Seva Foundation has helped give eye care to more than 3 million people around the world.
TOMS founder, Blake Mycoskie, said most of the stores that sell TOMS shoes will also sell the eyewear. Since TOMS shoes are sold at over 500 stores nationwide, the potential for success is very high. In fact, some of the styles even sold out on both the TOMS website and in stores and were on back order just 48 hours after the sunglasses were launched.
The shades come in three styles and 22 color combinations. The Classic 101s are the popular Wayfarer style, the Classic 201s are over-sized rounded glasses, and the Classics 301s are aviators with wood accents. Each pair is hand-painted with three stripes on the sides. The first stripe represents the buyer, the one on the other end represents the person to whom you are giving sight, and TOMS as the stripe in the middle. The glasses sell from $135 to $145. It is a relatively small price to pay to give somebody the gift of sight and sport a trendy pair of sunglasses.
Blake Mycoskie has turned TOMS into more than a shoe company, and I expect even more amazing things from TOMS for years to come.Tags: aviators, blake mycoskie, charity, seva foundation, sunglasses, TOMS, Toms shoes, wayfarer