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February 06, 2012  | by: Christopher Burns

Jerry and Jay

The Superbowl Commercial season is possibly the most popular piece of American capitalism that exists in the public sphere. According to USA Today, the average price of a Super Bowl commercial runs a company around 3.5 million dollars, a huge amount for even the largest companies.

This year seemed to be the year of the celebrity appearance. The most memorable commercials of the season featured brilliantly placed cameos which greatly accented the products being sold.

The most unforgettable commercial of the Super Bowl featured a comedian and a talk show host most associated with the 1990s. Acura’s ad set featured Jerry Seinfeld as his self attempting to bribe the “first purchaser” of the company’s new car into letting Jerry own the first production model. With such bribes as the The Soup Nazi’s free soup, and access to Jerry’s personal Zip Line network around New York City, it seemed a hard to deal to pass up. It may have seen an obvious decision until Jay Leno appeared with a jet pack powered flying squirrel suit, that is. The only thing the Acura ad was missing was a Kramer reference.

General Motor’s now famous “Imported From Detroit” commercial series had most living rooms quiet enough to hear a pin drop with its Clint Eastwood narrated commercial. The ad, which focused on powerful American ideals of industry and perseverance, was a dramatic and well worded departure from the normal, less than serious and witty Super Bowl commercial.

Ferris Bueller also made a comeback in a car commercial during the half. Honda’s Superbowl commercial certainly brought back the great memories most have about Mathew Broderick’s most famous character.

As the countries most famous beer corporation, Budweiser’s time span commercial solidified the companies position as an annual high performer during the Super Bowl commercial slots. The ad spanned the prohibition era – and more specifically the celebration following its removal as legislation – to modern times, and was a great look at the image of fun, outgoing times that Budweiser was trying to promote. After all, all you need for a good time is to grab some buds, right?

Overall, though the commercial season was much weaker than in years passed, it was an entertaining break for those Superbowl watchers not too interested in the outcome of the end of the game. Hopefully you can check them all out on YouTube soon!

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