Pepsi has recently released its new advertisement for its Diet Pepsi Skinny Can, featuring the beautiful Colombian actress Sofia Vergara (Entourage, Modern Family). While she looks flawless in the ad (seen right), there are a few things that have been brought to my attention.
Firstly, why did Pepsi choose Sofia Vergara to be the spokeswoman for the Skinny Can when she is known for her bombshell figure?
Vergara is by no means obese, but she is definitely not runway model skinny, and that is one facet that makes her enviously gorgeous.
Secondly, why did she agree to promoting this kind of contradictory product? It is understandable that she will gain endorsements and exposure (not that she needs it, because she is doing just fine), but it kind of seems like she is saying that even though she is beautiful, she needs to keep her weight in check to remain that way (which is not at all true).
The Pepsi ad just seems so weird because it is proven that diet products are not necessarily a great way to maintain health and appearance, yet Pepsi, by using Sofia in its add, is saying that by drinking their product, we can be one step closer to physically seeming like her (which, let’s be honest, I really would not mind). Though the product and the ad may seem innocuous enough, the subliminal messages can still have an impact.
Sofia has previously shown that the standards for body type in our society are definitely skewed. When trying to find a dress for the Golden Globes, she jokingly tweeted, “Nothing fits meeee!!!! I’m not going to the Golden Globes!!!!!!!!” and a similar situation happened with Christina Hendricks, the red-headed beauty of AMC’s Mad Men.
Vergara has openly talked about how she has not always embraced her body, but the fact that she can be frank about her “imperfections” is a great example of how men and women can eventually learn to love their own appearance.Tags: AMC, Christina Hendricks, Entourage, Golden Globes, Mad Men, Modern Family, Pepsi, Skinny Can, Sofia Vergara