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May 16, 2012  | by: Amanda Jones


Retail giant Target debuted the first installment of its newest project The Shops at Target last week. The Shops at Target is a new venture that will bring together five boutiques across the country to sell their specialty products in Target stores around the country and online. The five stores in this first debut are The Webster (Miami), Privet House (Connecticut), Cos Bar (Colorado), Polka Dog Bakery (Boston) and The Candy Store (San Francisco).

The idea behind this venture is that “Customers will get to shop for clothing, housewares, luxury body care products and even sweet treats for themselves and their pets from these stores.”  The prices range from $1 to $159.99, with nearly 400 products available in-store and online. Here is a video describing the line and the designers:


Target co-creates these select products and they are sold in Target stores across the country. This is really exciting for a lot of customers, because specialty boutiques are usually localized and not franchised around the country so many people don’t get to experience shopping at these places. That’s also part of why Target is doing this. Katie Geraty says in an interview with mediapost, “It almost puts the shopper in the mindset of a vacation or travel, because you get to come home with this little souvenir.” It also shows support to small businesses, because now others who may not have heard of them will begin to shop there as well.

For the fall installment, The Shops will feature over 230 products from four new shops. They are The Curiosity Shoppe, Kirna Zabete, Odin, and PATCH NYC. Here are the descriptions of each store as provided on Target.com:

The Curiosity Shoppe

A local charmer with a warm, inspiring atmosphere, The Curiosity Shoppe’s eclectic array of home accessories, gifts, crafts and games seek to encourage the creativity of its patrons. The Curiosity Shoppe at Target collection features fun and interesting items from kitchenware and decorative pillows to novelty pieces such as stationery and games. Prices range from $3 to $25.




Kirna Zabete

With nearly 100 pieces, ranging in price from $9.99 to $199.99, Kirna Zabete at Target reflects an urban-chic sensibility and includes dresses, a genuine leather moto jacket, skirts and blouses in graphic prints and textures, as well as lace tights, scarves, hats, handbags and jewelry.






Odin carries high-end lines from well-known and emerging designers and includes an array of sophisticated, yet approachable menswear and accessories. With nearly 20 pieces, ranging in price from $14.99 to $99.99, Odin at Target will help men easily incorporate style into their wardrobes this fall with must-have items such as tailored pants, jackets, knit accessories and a chic weekender bag.





PATCH NYC at Target features nearly 50 items, priced from $9.99 to $119.99, for guests looking to incorporate vintage-inspired pieces influenced by nature. The collection reflects the shop owners’ affinity for rediscovered objects, travel and the outdoors, and features a treasure trove of pieces including barware, bedding, tabletop and accents for the home.




The collections from these four boutiques will debut September 9th. The buzz around this project certainly seems to indicate that this is going to be a wildly successful venture, and after previewing the products I agree. The selection is very broad and the prices affordable, can’t ask for much more than that. Head to your local Target or browse online to shop these specialty collections.

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