It’s no secret that trends from the ’90s are in style once again. High-wasted jeans, jelly shoes, Doc Martens, and anything grunge have somehow made their way back in to our closets throughout the last couple of years. One trend I never thought would see the light of day again is on its way back. You had at least 10 (each probably matching a different patterned dress or flannel) and loved them all. Yeah, I’m talking about the scrunchie.
Laura Fraser and her co-designer Eu Simo Grjalbo have teamed up to design scrunchies for My Crazy Scrunchie, based in London. The website features nine scrunchies that are priced anywhere from £8 to £30. Although the collection is small right now, I think it will become larger after seeing some success in the fashion world. It’s only a matter of time before we start seeing these vintage hair pieces on the heads of thousands of girls in the US! I think American Apparel already got the hint.
I loved my scrunchie collection when I was younger, but I never thought I would wear one again. What do you think about the return of the scrunchies? Are you going to wait until they become more popular, or help start the trend yourself?
Friends of Fraser and Grjalbo and models Cara Delevigne (currently the face of Burberry’s beauty campaign), Clara Paget and Suki Waterhouse support My Crazy Scrunchie in a quirky Western-themed film that can be viewed here.
Fashion Trends, My Crazy Scrunchie, Scrunchies