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July 23, 2011  | by: Vivian Dai

The Row for TOMS

It was announced back in February that Mary-Kate and Ashley Olsen were going to create a collection for TOMS, and the shoes are now finally available for purchase. The famous fashion-savvy twins, under their label The Row, have designed three different shoes as part of TOMS’s fall collection.

TOMS is known for its charitable cause and simple canvas slip-on shoes in a variety of colors. For every pair bought, another pair is donated to a child in need. The new 3-shoe line by The Row, named Alexandria, Larry, and Hayden, come in grey, black, and plaid patterns. They are made of a combination of cashmere and Italian wool with a lamb leather lining, explaining the staggering price tag; each pair is either $140 or $150. The rest of the TOMS shoes available of the same model, on the other hand, are around $50.

“We feel it’s really important to spread awareness of the TOMS’ One for One mission,” Ashley Olsen said about working on the project. The tripled price may put off customers, but perhaps fans of The Row will still be happy to contribute to the cause while getting a pair of chic, comfortable shoes. There is no word yet on whether the extra money spent by customers will mean more shoes for those in need.

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