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July 14, 2011  | by: Jasmina Cuevas

The Cool Kids

It has been a few years since mainstream Hip-Hop has gotten a taste of music from underground rappers. So when The Cool Kids finally got the chance to debut their unique style to the industry, they snatched up the opportunity and ran with it. And it turned out to be one of the best choices they made…for themselves and Hip-Hop.

Antoine “Sir Michael Rocks” Reed and Evan “Chuck Inglish” Ingersoll formed the group, The Cool Kids, in 2005. Reed found a beat on Myspace produced by Ingersoll and decided to meet with him to discuss beat prices. The two ended up recording for two hours before deciding to form a group. They went on to release three mix tapes, “That’s Stupid,” “Gone Fishing,” and “Tacklebox.” Their sound caught plenty of attention and a few of their singles, including the hit “A Little Bit Cooler,” were used for shows like Entourage and commercials for Nike.

Though the duo was signed to Chocolate Industries, an independent label, they were not given the attention and time needed. Their album, “When Fish Ride Bicycles” was due out in 2008 but was never released due to issues with their label. After battling with their label for three years, The Cool Kids have finally been released from Chocolate Industries and are now signed with Mountain Dew’s Green Label.

“I’m not getting f**ked, I’m working with someone where they don’t want to be the New World Order of the music industry,” Chuck Inglish stated about his new label in an exclusive interview with AllHipHop.com. “There’s no egos, we got a couple of people that work in a whole different industry and with way more money than any f**king record label,” he said of his new label owners. “They’re just offering up their services because they feel we are cool for their brand and they know that we can use some help.”

Although the release of “When Fish Ride Bicycles” arrived three years later than originally planned, it has hit the industry at the perfect time. In a time where Hip-Hop is fighting to survive, The Cool Kids hits us with a new sound that is definitely needed. The album features artists like Asher Roth on the song, “Roll Call,” Travis Barker on “Sour Apples,” Ghostface on “Penny Hardway” and many more. The album has a fresh outlook on Hip-Hop and doesn’t include your usual cars, money, clothes, mentality.

Along with a hot new album, The Cool Kids are currently on tour and will be hitting major cities like New York, LA and Chicago.

Though it was a few years in the making, I am sure everyone will be glad that The Cool Kids have found a new label that is focusing on pushing their music instead of hiding it. These guys definitely deserve their props as the next big duo.

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