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April 18, 2013  | by: Jara Montez



Care to take a stroll down memory lane? Fabulous. Remember when Apple released these pop art like advertisements which involved a black silhouette posed in front of a colored background, whilst dancing and listening to his or her iPod? The iPod, which at that point, was about as large as an adult hand and bulky as an 80′s power suit…

Then, these silhouettes started appearing in commercials, dancing to the like of U2, N.E.R.D, Justin Bieber (Kidding. He was only nine at the time).

So, Apple decided to revolutionize the industry, and released its own music downloading application, or in colloquial terms, iTunes.

Ten years later, iTunes has completely changed the way fans purchase music.Kid Cudi releasing a new album?  Hard copies of albums are seldom these days, so you’re not trekking all the way to your nearest Tower Records, oh wait, those are out of business. Dangit! Now where are you going to buy it? Silly fan that resorts to obsolete ways of doing things, you’re going to iTunes of course! Despite some user experience issues (I’d rather not download a new version every three days) and a ten cent shift in prices, we’re still hooked.

NPD released their fourth quarter research of iTunes earlier this week. Here are the numbers that show how relevant iTunes remains:
Currently, 435 million people have active accounts with iTunes.

iTunes is in control of 63% of the music downloading market. Amazon comes in at a not-so-laudable 22%.

It’s sold 22 billion, yes billion, songs.

38% of people believe it is still important to own songs

Twitter (iTunesMusic)

Twitter (iTunesMusic)


All these numbers add up to one thing: iTunes is here to stay. Their research also highlighted the effect streaming radio like Pandora and Spotify, have in relation to buying the actual songs on iTunes. It wouldn’t be off to assume that if consumers usually stream their music, they don’t feel the need to buy it. However, the proof was in the pudding, and people that stream music are actually more likely to buy songs.

So if you’ve got a hefty control on the music downloading market, and it’s been shown that users are more inclined to buy when they stream,  what would you do?
Make your own streaming radio, of course!

Nothing is set, but rumors of an iRadio-type entity have been buzzing around for quite some time now. Especially since Universal Music Group and Warner Music have apparently reached deals with Apple.

There you have it, music aficionados. Are you excited for a possible Apple based music streaming app? Especially since Pandora is now charging us if our “monthly limit” of forty free hours expires?!

Also, if you took nothing from this article, don’t let your criminal friends convince you that everyone is illegally downloading music, as that is obviously not the case.


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