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October 28, 2011  | by: Kyle Edwards

Obama's 2012 Campaign Logo

It’s about time for another election; another year awaits us with smear ads, family debates and cardboard signs in every driveway in America. While the Republican candidates participate in an entertaining-but-unnecessary game of “Who’s Least Crazy,” President Obama is sitting back on the White House sofa with his laptop.

In preparation for the 2012 election campaign, our president (or rather his campaign staff) has joined the social media site Tumblr.

Rather than simply feature posts about the campaign and build hype for the incumbent presidential candidate, the website is designed to accept submissions from visitors. In the first post, the site boasts:

We’d like this Tumblr to be a huge collaborative storytelling effort—a place for people across the country to share what’s going on in our respective corners of it and how we’re getting involved in this campaign to keep making it better.

Sure, I’m not going to pretend like I don’t see the big, red “DONATE” button on the right-hand side of the page. But with social media, the aim doesn’t seem to be as much about raising money as it does raising awareness. If this election is determined at all by the candidates’ abilities to garner online support, Obama might be a step ahead of certain Republican candidates.

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