What happens when a successful menswear designer and a music producer extraordinaire meet? According to GQ, you get a cool new menswear line that redefines the concept of streetwear. Pharrell Williams has teamed up with North Carolinian fashion designer Mark McNairy on a new fashion label titled “Bee Line for Billionaire Boys Club”. The pair recently talked to GQ about their partnership and what you can expect from the label.
Pharrell Williams is a household name, but Mark McNairy isn’t as well-known to those outside of the fashion world. In 2008, the designer debuted his first solo collection under the label Mark McNairy New Amsterdam. The footwear line was praised for its mix of modern and traditional style. Two years later, the designer introduced clothing to his label and received equal praise and success. McNairy also designed for the fashion labels J. Press and Bass.
Like McNairy’s signature line; the idea for the collaboration all started from a shoe. Both men are also very similar when it comes to designing outside of box. Pharrell has already proven that with his “preppy streetwear” fashion label Billionaire Boys Club. Fashionable “streetwear” has taken a noticeable drop in popularity in the last few years. Popular menswear has taken a turn towards a more clean-cut vibe. Button-up shirts and tailored blazers have replaced the puffy vests and camouflage pants of the 2000’s. The success of Billionaire Boys Club was partially due to its introduction during the height of streetwear fashion. Bee Line appears to retain the same style that made Billionaire Boys Club popular, while incorporating the new menswear trends. It will be interesting to see how this line fares in such a different era of menswear. I’m sure you can bet on seeing Pharrell’s famous friends rocking some of the pieces from the collection.
What do you think of the collaboration? How do you think this new line will be received in this era?
To read the entire interview visit GQ.com.Tags: Bee Line, Billionaire Boys Club, Mark McNairy, Pharrell Williams