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July 30, 2011  | by: Abby Adesanya

Olivia Palermo

Fashion blogging has been bubbling underground for several years now, with dozens of shopping connoisseurs transcending the Internet plateau into real-life fame (Rumi Neely from FashionToast being an excellent example), and plenty of fashion-forward celebrities are taking notice. On the heels of Lauren Conrad’s launch of her beauty blog, The Beauty Department, and her television-nemesis Whitney Port’s successful eponymous blog, WhitneyPort.com, fellow MTV star Olivia Palermo has recently announced her plans to create a fashion blog of her own this August.

Palermo tells WWD that the blog will be located at OliviaPalermo.com and will be mainly “travel-focused”, providing tips and advice concerning everything from emerging designers to shopping, and “everything that I love.”

While we’re very excited at such news, many of Palermo’s previous business ventures have not seen the light of day, such as talk concerning her own reality show, an acting career, as well as her own personal clothing line. Hopefully this is not one of those moments, as we’ve all taken notice at just how skilled Olivia Palermo is at putting an outfit together.

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