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October 12, 2011  | by: Ama Kwarteng

Olivia Palermo

After talking about this new venture for months, Olivia Palermo finally launched her new fashion and lifestyle website, which includes how-to’s and runway picks.

When asked about the website, Palermo told Fashionista.com:

“It will be more of a lifestyle blog for sure. I’ll touch on my favorite designers and trends I see on the street — like snaps of really cool girls I see in Tokyo. Or if there’s a boutique in St. Tropez or Barcelona that I like and want to revisit. It will be a little bit of everything.”

Palermo plans to write a small number of posts each week, including tips for the everyday girl, and also an editor’s letter once every month. She will oversee everything on the site. Palermo has also hired a team of writers to also contribute to the site.

Palermo also plans to add an online shopping aspect to the website as it continues to grow.  After the website finds its footing, Palermo is also planning to design her own evening wear line and create her own fashion company.

Palermo joins the ranks of other reality TV stars with their own fashion websites, including Whitney Port (whitneyport.com) and Lauren Conrad (thebeautydepartment.com).

To visit the website, click here.

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