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September 11, 2012  | by: Martha Adjei


Obama's twitter picture captioned "This seat's taken" posted after Clint Eastwood's 'Invisible Obama' Speech

FastCompany is calling Obama America’s First Social Media President for his ability to reach a worldwide audience through twitter, facebook, and even the most unlikely social media resources, such as Reddit. FastCompany states that President Obama and the first lady sett off an astounding 52,000 tweets with their speeches at the Democratic National Convention. Michelle’s speech set off 28,000 tweets per minute, which was twice as many tweets as Mitt Romney’s Speech at the Republican National Convention. President Obama is also known for his highly successful social media website, My.BarackObama.com, which is 2 million members deep. The campaign’s success also boasts 4 million digital donors.

Some say that Obama’s team has revolutionized the race to the White House. The article gives the example of Clint Eastwood’s speech disapproving of Obama at the Republican National Convention, and the cheeky twitter photo that followed, showing Obama sitting in his official president’s chair,  captioned: “This seat’s taken” as if to reply, “I’m in charge, no matter what you say.” This is an example of Obama’ s team showing adaptability, since visual media is a rising trend in social media.

“Blogs were one of the earliest forms of social networking where people were writing 1,000 words,” “When we moved to status updates on Facebook, our posts became shorter. Then micro-blogs like Twitter came along and shortened our updates to 140 characters. Now we are even skipping words altogether and moving towards more visual communication with social-sharing sites like Pinterest.” says Dr. William J. Ward, Social Media professor at Syracuse University.

It looks the Obama Administration really knows what they’re doing. Hopefully all their social media efforts pay off in November. There’s nothing like having a strong social media team behind you to secure your success, especially nowadays when having a strong online presence is absolutely necessary.



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