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April 20, 2013  | by: Kaitlyn Vella
Twitter (@ramones_tee)

Twitter (@ramones_tee)

 

The amazing duo that brought us “Thrift Shop” are at it again. On April 17, Macklemore and Ryan Lewis officially released the music video for their new single, “Can’t Hold Us” featuring Ray Dalton. They performed the song at the 2013 MTV Movie Awards and people are already obsessed.

It’s hard to make it big in the music industry. People left and right are posting their songs on social media platforms like YouTube and Twitter and trying to get noticed. This past year has been amazing for Macklemore and Ryan Lewis, though. Although they’ve been around a while, it wasn’t until “Thrift Shop” was discovered that they were played on nearly every radio station, at every bar and in practically every location. Now that they’ve made it into our lives, it’s clear with “Can’t Hold Us,” they’re not going anywhere.

When I first watched this music video, I had to admit I thought it was a bit strange. It started off in a snowy location with Macklemore dressed like a wolf. Then he ended up on a sled being pulled by wolves and I just totally didn’t get it. As the music video progressed, though, I started to understand it a little bit more.

The video is beautifully shot and filmed at a variety of different locations, which adds to the overall beauty and nature of it. On top of that, each location seems to have a different transportation used. There is a boat party, the sled, a canoe, a truck, sky-diving, a camel and more. Every single place Macklemore and his crew ends up,  they bring along a flag that resembles the American flag. This one, though, is sporting the words “The Heist” on it. The Heist is the debut album from Macklemore and producer Ryan Lewis. It came out in Oct 2012, but it is still picking up steam just as Macklemore is picking up popularity.

I think that the overall message of the song definitely correlates with the theme of the video. No matter where in the world Macklemore goes, no matter what issues are thrown at him, nothing will hold him down. I could be off in thinking this, but it seems relatively self-explanitory.

Even though the music video is seven minutes long, it’s definitely an enjoyable one to watch. I know I’m not alone in thinking that considering the music video hasn’t even been up a week and it already has over two million views, a number that is constantly rising. The shots are incredible and scenery is absolutely breathtaking. Plus, everyone seems to just be having a genuinely good time. I imagine that this is what it’s like to be at an actual Macklemore concert.

Macklemore isn’t like other rappers. He has a very unique style and he’s definitely made that his own. I feel as if he’s changed the game a bit and created a high bar for other rappers to compete with. Some of his songs, like “Thrift Shop” are silly, but others like “Same Love” actually have incredibly deep meaning and amazing messages behind them. He’s making a name for himself in this industry and he’s definitely here to stay.

What do you think of Macklemore and his new music video? Do you think the single will be as popular as “Thrift Shop?”

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