The first lady of Young Money has added yet another business endeavor to her resume. The Barbie company has finally developed a partnership with Nicki Minaj. That’s right, she has her own doll! This coming Wednesday, a one of a kind Nicki Minaj Barbie created by Mattel will be auctioned of on CharityBuzz.com starting at a bid of $1,000 until December 19. All the proceeds will go to Project Angel Food, which provided meals for men, women, and children affected by HIV/AIDS.
A spokesperson for Barbie released a statement on why the collaboration makes sense:
“Barbie is obviously a pop culture icon. She’s been in the spotlight for over 50 years, and strikes that chord with girls of all ages in terms of being representative of the times. And Nicki is a big part of pop culture and also huge within the fashion industry, as well as a big Barbie fan. It’s really exciting for us that she’s been so generous to allow us to create this one-of-a-kind doll to support such an important cause.”
She is also in discussions for a fragrance deal as well as collaborations with many different apparel brands. It isn’t sure exactly whether there will be a long term partnership between Nicki and Mattel but if her success with MAC has any influence on Mattel, the deal could be lucrative for both parties. MAC in the beginning planned to create 2,500 of the “Pink Friday” limited edition lipstick but had to up the number to 30,000 to meet demand. The MAC collaboration with Nicki was so successful they replaced Lady Gaga with Nicki for their 2012 Viva Glam Campaign.
A MAC spokesperson said:
Barbie, CharityBuzz.com, Lady Gaga, MAC, Mattel, Nicki Minaji, Project Angel Food, Viva La Glam
“This was before she really broke through to the general public online, but through her communication, to her Barbz, she really made an impact. She was the most well-loved online success the company has ever had.”