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August 30, 2012  | by: Jasmine Roscoe
8ight Seconds; courtesy of Facebook.com

8ight Seconds; Courtesy of Facebook.com

The new Windows Phone 8 isn’t the only project from Samsung getting worldwide attention. The electronics giant is also dipping into the fashion industry. Cheil Industries, owned by Samsung, launched the brand 8ight Seconds earlier this year. The fast fashion retailer based in South Korea recently launched their online shop. With over 10,000 Facebook likes the brand seems like it’s on the fast track to popularity.

8ight Seconds Fall/Winter line

Like most fast fashion retailers, 8ight Seconds caters to fashion forward, 20-somethings looking for the latest trends at a reasonable price. The brand offers everything for men and women from clothes to accessories and even intimates. Their online shop features the most popular store items, stylized looks and collaborations. The release of the online shop comes months after the launch of the official blog to promote the store.

Stores like H&M and Zara have proved that international fast fashion retailers have great expansion success in the United States. Can we look forward to the same with 8ight Seconds? Their trendy clothes, fashion-forward focus and interactive website all say yes! The products are perfect for fashionistas and fashionistos in any part of the world. I bet it won’t take more than a few seconds for the retailer to expand outside of South Korea and into closets around the world.

What do you think about the growth of the international fast fashion industry? Can you see a future for 8ight Seconds in the United States?

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