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December 14, 2011  | by: Kyle Edwards

Modern Warfare 3

It only took 16 days for hit videogame Call of Duty: Modern Warfare 3 to reach $1 billion in total sales. A shocking figure for any product, MW3’s feat marks an enormous milestone, as it breaks the record set by the highest grossing film of all time, James Cameron’s Avatar. While it’s highly unlikely that Activision’s game will break any of the film’s other records – like it’s impressive total earnings of $2.7 billion – it does mark a point in which a videogame’s sales emerge as the fastest grossing entertainment medium.

This point is proven further by the fact that Modern Warfare’s first day of sales alone garnered $400 million dollars, making it the largest launch of any entertainment franchise ever.

However, what should be kept in mind is that videogames are far more susceptible to the passing of time. While films continue to earn from DVD and Blu-ray sales, as well as agreements with companies like Netflix and Amazon over streaming rights, videogames get pushed to the bargain bin at your local Best Buy and replaced by newer, more exciting titles.

Modern Warfare’s success may be a sign that entertainment is changing in favor of interactive user experience, but it’s more likely a sign that college-aged males are flunking their final exams.

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