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    Virginia “Ginny” Van de Wall
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    Mashal Zaman
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    Lakin Starling
August 07, 2012  | by: Lauren Kuhl

Apple Headquarters in Cupertino, CA

The theme of time is, well, timeless. For years, humans have revolved their lives around it. Making appointments, scheduling vacations, blocking meetings and free time; time management is a necessary skill in the 21st century. How we keep track of time, well, perhaps that is an issue in itself. With the rise of digital technology in our everyday lives, has the significance of the wristwatch diminished? 

From left: Kate Hudson, Gwyneth Paltrow, and Christina Ricci attend a Chopard event

Way back when, phones were merely used to make phone calls. Then, texting entered the picture, and as everyone who doesn’t live under a rock knows, we now have the iPhone and other incredible phone devices on the market. With such technological innovations over the last decade, are people less likely to rely on watches as means of tracking time?

More than 90% of Americans now own a cellular device, and watch sales, as expected, have decreased. In 2011, only 42 million Americans bought watches, in comparison with 55 million in 2004. Despite these statistics, however, the watch industry isn’t in danger of extinction. Ironically, watch retailers have been stocking their shelves even more.

Perhaps nostalgic customers invest in these classic timepieces as means of keeping ties to the past, and preventing the digital realm from seizing control of modern society. According to Max Kilger, an analyst for Experian Simmons, “…the watch industry [has shifted] away from utilitarian watches towards more fashion statement watches.”

Michael Kors Rose-Tinted Gold Watch

As a result of this transition in marketing, watches continue to stand firm as key pieces on the luxury market. From Cartier to Chophard, Casio to Michael Kors, watches are a fashion statement with respect to varying price ranges. Despite the luxury connotation, these timepieces are a piece of fashion in which everyone can take part.

We’d love to know: do you think watches are a fashion statement or just a waste of time?


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