On Tuesday, September 13 Target launched it’s highly anticipated Missoni line. Comparable to anticipation seen the morning after Thanksgiving, customers were lined up early, anxious to get their hands on this limited collection. Hundreds of customers continued to line up throughout the day. Online consumers rushed to their computers, but were shortly stalled by the Target mascot dog with the message:
“Woof! We are suddenly extremely popular. You may not be able to access our site momentarily due to unusually high traffic. Please stay here and we’ll try to get you in as soon as we can!”
Many Target stores were sold out of the collection within hours of opening. Not to worry, there will be more stock placed on the shelves throughout the week for those of you who didn’t get the chance to get your hands on this signature look. Plans to continue selling the collection until October are still underway, but items will be coming in sparingly so keep your eyes open.
A variety of items ranging from bicycles, stationary, houseware, luggage, and clothing are being sold starting at the low price of $2.99. Of course that price is for things like stationary, but the price range tops off at $599.99 for larger items such as furniture. This is just a small portion of the price of the typically expensive line.
Target has collaborated with other designers such as William Rast, Jean Paul Gaultier, and Alexander McQueen before but never has there been such a demand. Perhaps it’s because this collection was featured in over 20 magazines or because the designer kept the same signature look used in other designs.
Even celebrities wanted to get their hands on the collection. Everyone wants to look good and it’s great to do it with less money. Whatever the reason for this level of demand I’d have to say it has clearly been a success.Tags: Alexander Mcqueen, Jean-Paul Gaultier, missoni, Target, William Rast