When Hedi Slimane revealed his second collection for Saint Laurent, the overall reaction was extreme (and not the good kind.) As pencil-thin, bootleg Courtney Love types strutted down the runway, many expressed their shock and horror in regards to Slimane’s questionable deconstruction of the classically chic French label. And the response is understandable: who would want to dish that much money for a look found in a typical retail store? ”It’s like bad Topshop!” remarked one (incredibly) appalled retailer after the show.
The fundamental problem with the collection itself – excluding the possibility that it made Laurent himself roll around in his grave – is that the
Yves Saint Laurent woman Slimane currently envisions is familiar, and annoyingly common. If I wanted to look like myself when I was a grungy preteen in 2005 and shopped exclusively at Hot Topic, I would rather transport myself back in time to do so. Slimane’s look is an expired snapshot of a former time that’s best left forgotten, and set to the tune of Nine Inch Nails (or anything close to that).
But does the glam druggie aesthetic really deserve this cruel fate? Slimane seems to be all for raising things from the dead lately, considering his recent print campaign for Saint Laurent features none other than shock-rocker Marilyn Manson. Manson is given the standard Slimane lens treatment, and looks dashingly broody with a simple leather jacket and dark lipstick. It’s a genius move on Slimane’s part, considering Manson manages to perfectly embody the dark, neo-grunge aesthetic he envisions for his fashion line.
Despite my initial disdain for Slimane’s recent interpretation of the Saint Laurent label, the new print campaign featuring Manson definitely awakened my suppressed love for “that type of dude” (for clarification: the one who probably keeps a vial of his own blood in a medicine cabinet and marathons “Strange Sex” on Netflix.) The campaign successfully captures that sinister brand of allure, and is a great selling point for hesitant consumers. Congrats to Slimane for using the face of mid-’90s evil to reel in your market!
What do you think of the Manson representing Saint Laurent? Love it or hate it? Tell us below!fashion, hedi slimane, Marilyn Manson, print campaign, Saint Laurent, yves saint laurent