Stella McCartney first launched her lingerie line in 2008 and like her many other ventures, she has 17 freestanding stores around the world, it was a success. Well now she’s expanding that success even further by developing a brand new lingerie line that’s all green. That’s right the new line called “Stella” is all eco-friendly lingerie that’s still sexy. This comes just days after intimates’ heavyweight Victoria’s Secret got flack for their dwindling quality and supposed false advertising.
The lingerie is reportedly made from materials like organic cotton, recycled metal hardware, and French Calais lace and silk. Customers will be able to choose from five different bra shapes including molded underwire, low plunge, strapless and a seamless, underwire-free style. They also have a choice of materials as the underwear can be made in different varieties such as, smooth, mesh or lace fabrics. Ecorazzi states that “McCartney has focused on comfort, as well as style. For example, bra cups come in 8-millimeter-thick-foam compared to the traditional 12mm. This makes them 25 percent lighter than your normal bra.”
McCartney tells Chelsea Zalopany, “Well-made lingerie is key. Feeling constricted by one’s underwear just isn’t my thing; you need to rely on the quality. It has to fit, function, and do its job first and foremost.” I couldn’t agree more. McCartney may have a leg up on Victoria’s Secret here who’s bras, in my opinion, are stiff and far too padded to be comfy. This lingerie is meant to be super comfortable for everyday use and, according to The Telegraph, simulates a “nearly nude wearing experience.” Bras are priced between $62-$70 and underwear from $30 to $35. Not the cheapest in the world, but quality costs.
You can find these environmentally friendly goodies at Stella McCartney, Bergdorf Goodman, Nordstrom, Barneys New York and online at Net-a-Porter.
Tags: Eco-friendly Lingerie, Stella McCartney, Stella McCartney Lingerie