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June 03, 2011  | by: Anupriya Dutta

Lilly Allen's Collection

British singer Lilly Allen, who was in news recently for the launch of her new record company, has moved on from the music business to launch her fashion line.  She collaborated alongside her sister Sarah Owen and named it “Lucy in Disguise.”  Lilly Allen previously created a set of party dresses for British chain New Look back in 2007.

Her new collection is heavily inspired by all the decades with twenties flapper, seventies jumpsuits, etc.  Specific pieces from the collection have been given a particular name, like Speakeasy for the flapper style dresses and Haight Ashbury for the seventies hippie.  Also, sunglasses seem to be a vital accessory for this line.

Lilly Allen told the British Vogue website: After we’d launched the shop, I think we both felt that we wanted to create vintage styles with more contemporary, clean lines. Sometimes with vintage clothes the femininity can get lost – the market didn’t feel quite perfect, so that’s what we’ve worked on. I’ve always been into vintage – before I became a pop star it was all I ever wore.

The sisters are working on more collections and are set to explore more of the previous decade trends as they did for this line.

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