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February 04, 2013  | by: Leigh Badrigian
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Flickr (nylonmagazine)


Betty Crocker may be an icon in the baking world, but in the fashion world, there’s only one Betty who can dish out the most delicious designer treats. Not only that, she’ll personally deliver them to you, fresh from the fabulous racks of Bergdorf Goodman! I’m speaking, of course, of legendary personal shopper, Betty Halbreich.

For nearly four decades, the woman who New York Magazine once named, “the queen mother of personal shoppers,” has worked with countless celebs (SJP, Meryl Streep, Candice Bergen, and Liza Minnelli, to name a few), along with New York’s swanky elite, all from her fabulous office called, Betty Halbreich’s Solutions, on the third floor of fashion mecca, Bergdorf Goodman.

If these credentials don’t impress you, maybe this one will. Previously, Betty lent her talents to the HBO show, “Sex and the City,” a series so sacred in the world of fashion that if there was a fashion bible, Carrie Bradshaw’s name would replace that of God’s.

With a personality described as “part Angela Lansbury and part Lucille Ball,” at 85 years old, Betty is still at the top of her game. Her years of success can be attributed not only to her incredible eye for fashion, but also to her talent in knowing how to dress a woman’s body and her personality.

Betty’s wisdom lies in knowing that it’s better to dress a woman according to what makes her feel and look her best rather than what’s trendy at the moment. Betty tells it like it is and can fix any woman’s fashion dilemma. In fact, her name is more synonymous with the term “therapist,” than it is with the words “personal shopper.” No wonder her 1998 book was entitled, Secrets of a Fashion Therapist!

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Flickr (shutterberry)

But it’s her memoir, All Dressed Up and Everywhere to Go, that’s grabbed the attention of uber-popular network, HBO, and another woman we all love, Miss Lena Dunham. The 26-year-old is the creator and star of “Girls,” one of HBO’s hottest shows, and word is she’s writing another show for HBO based on Betty’s memoir, chronicling the life of Bergdorf Goodman’s most famous personal shopper.

Lena will be working with fellow genius and “Girls’” co-executive producer, Jenni Konner, guaranteeing that the new series will be nothing short of amazing. These chicks are crazy-brilliant and hilarious. If you’re a girl and you haven’t seen “Girls,” your badge of womanhood should be stripped from you and given back only when you have watched every single episode to date. Trust me, it’s for your own good.

One thing we all love about Lena is her ability to portray women in a real way on screen. She’s honest and she understands women to the nth, and often most embarrassing-yet-hilarious, degree. Lena, like Betty, is a sort of woman’s therapist, making her the perfect gal to create a show about one of our most beloved female icons.

Look out, Betty Crocker! These women have got a fabulous thing cookin’!

What do you think of Lena’s new HBO project? Are you as pumped as we are?

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