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December 28, 2012  | by: Jara Montez

Flickr (TJ Sengel)

 

As if you haven’t already had enough treats leading up to the release of ┬áLady Gaga’s ARTPOP, here’s a Holiday gift for all you little Monsters; she’s making a movie!

Gaga is collaborating with famed photographer, Terry Richardson to film her “life, the creation of ARTPOP + you!” If this sounds like Justin Bieber’s “Never Say Never” to you, but with a blond wig and lots of glitter, you’re right.

She made the announcement Christmas Day, on Twitter.

Of course the release date, as well as other details of the documentary remain ambiguous. However, she did mention that ARTPOP is on its way Spring 2013.

With Pop Water, an ARTPOP smart-phone app, the possibility of ARTPOP being split into two albums, the CAKE videos, and now the documentary, what is possibly left for her to do to publicize an album that is at least three months away?

I wrote an article almost two months ago questioning the purpose of all these “bonuses.” At this point, with all the distractions, I just want to hear the actual album. Will I watch the documentary? Sure. Pop Water? I’ll try it. I guess all this publicity really does work. But what I really want to do is admire her craft and talent with her music. Underneath her extravagant attire, there is an incredibly intelligent, and talented artist, that some people tend to dismiss due to her flamboyant character.

Recently, artists like Gaga, Justin Bieber, and Nicki Minaj have all fallen victim to this phenomena among the public. They’re more known for their outfits, hair, multiple personalities, suave pick up lines, and commercial commodities. Meaning their music takes a backseat. Yet like I said before, I wonder if we’ve reached a point in the industry where the brand has taken over, and music is now just an additional talent, on top of selling nail polish, or in this case, water.

Has music turned into nothing more than a brand? Once a musician reaches commercial success, are they only viewed as a product of pop culture, or does their artistry still reign supreme?

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