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May 11, 2012  | by: Amanda Jones

The historically popular, preppy brand has found a niche in something other than polo shirts. They’ve made women’s fragrances for a few years now, with British star Alexa Chung as the face of the line, but only recently got into men’s fragrances. Last year marked the debut of the men’s line, and it was a hit. They released a trio of scents called Blanc, Bleu, and Vert based on their most popular and signature polo shirts.

Lacoste trio

The white one, Blanc, is described as a timeless classic but with a masculine and woody tenacity. It’s a blend of grapefruit, rosemary, cardamom and cedar leaf. The Blue one, Bleu, is a stronger scent. Peppermint and watery fruits blended with earthy smells like sage, amber wood, and oak moss. Lastly, there is the green one, Vert, and it’s more citrus based than the other two. Bergamot, Verbena and grapefruit mixed with blue lavender, thyme, violet leaf and fig. They all go for just over $60, and as of last month have a new companion.


The latest Lacoste men’s fragrance is Rouge. This is a distinctly different smell to their previously praised trio. It is based on a blend of spices including black pepper, cardamom, and ginger. Writers for Forbes, Esquire, and more have given it good reviews.

“I must say that the scent is consistent with the intentional representation of a truly iconic brand.” (Forbes)

“This masculine and spicy fragrance with a spirit that can be captured in one word- Energetic- making Rouge the perfect addition to the existing collection.” (Jacksonville Metro)

“Having smelled the fragrance, we can say it seems like the right thing to wear on a night out, without a jacket, perhaps on the first day where the weather allows that this spring.” (Esquire)

Not all reviews were positive though. Here are some standouts from Styleite.com:


“It smells like hugging your friend’s dad.”

“My grandmother or grandfather’s fragrance.”

“It smells like a bar.”

“A locker room after everyone has showered.”

“Like CK One, but sweatier.”

“Like Hollister, but cheaper.”

“Generic body wash.”

Well at $39 for a 1 oz bottle and $62 for 3.3 oz, it’s certainly not a generic price. It might still be worth a buy though, perhaps a birthday gift or Father’s Day present for that special guy.

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