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September 05, 2011  | by: Kyle Edwards

Customers Are Walking Away From Theatres

There are plenty of signs. There’s a cool breeze in the air. A few golden leaves hang from the branch outside your window. But just take a look at the parking lot of your local movie theater and it’s clear: summer is over.

It’s been a year of record-breaking sequels (prequels, threequels – whatever you care to call them) from big-budget franchises such as Harry Potter, Transformers, Pirates of the Caribbean and The Hangover. Adolescent boys drained their parents’ wallets into flashy comic book adaptations and sexually-charged action flicks before shuffling awkwardly back to school. The Hollywood cash machine is running out of steam, and that means the summer blockbuster season has come to its boring conclusion.

So far, the Labor Day weekend has proven altogether unexciting, with The Help continuing its box office domination with a predicted $18 million. New contenders like the sub-par horrors Apollo 18 and Shark Night 3D each float somewhere under the $9 million mark. If these new films can’t top a month-old movie based on a book (gasp!), then we’re in some serious trouble.

The rest of September looks to be equally dismal, with (yet another) horror remake, Straw Dogs, and the abhorrent Bucky Larson: Born to Be a Star. Perhaps a shining light will be found in Oscar hopefuls Warrior and Contagion, but from the looks of things, I wouldn’t bet on it.

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