Kendrick Lamar is on an extreme high right now. Not only did his debut album hit number 2 on the billboard charts, but his current single “Poetic Justice” is bringing huge buzz, not just for the song (which is currently in the top ten), but for his video and his choice of women.
At the last minute during the shooting of “Poetic Justice,” Lamar changed his leading girl to a dark skinned woman. This was, and is ,considered going against the grain because most leading ladies are 1) lighter complexion and 2) usually not African-American. Here is what Lamar had to say during an interview with Miss Info from Hot 97:
We had another girl for the lead but I had an idea where I just wanted a little bit of a darker tone [girl] in the video. It’s almost like a color blind industry where there’s only one type of appeal to the camera. It was a girl on set and I said, ‘Ask her.’
Not Light “Vs” Dark tho. More about “BALANCE”..Givn every shade of woman life, not jus what da industry thinks is “Hott” 4 camera.
When u put the term light “Vs” dark continues it as a BATTLE. My point 4 poetic was to spark the idea of making it an EQUAL.
I feel that Lamar is right; it shouldn’t be a battle between dark and light skin females (or even males) it should be a balance. I shouldn’t have to look at the video of my favorite artist and every time see a light skin female or a person that isn’t African American. As he stated, there needs to be a balance because there are different type of women in this world and as an influential musician, you should be able to show that difference.
Lamar should not be looked at as going against the grain because he chose a dark skin woman to be his leading lady. She is simply a woman, who stood out enough to get hired for the job. That is what it really should be.
Are people making his choice bigger than what it was?
Billboard, Kendrick Lamar, miss info, necole bitchie, poetic justice