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May 13, 2013  | by: Amanda Fiore
Twitter (FoodSloths)

Twitter (FoodSloths)

This is a sad day for the Kardashian clan. No, not another divorce or sex tape scandal, the Kardashian sisters have been forced, yes forced, to name their new beauty line after themselves.

It was pretty uncharacteristic and perhaps refreshing that the Kardashian dynasty did not try to brand their name from the start.The Kardashians created a beauty line named Khroma, which recently lost in court, forcing the sisters to rename their new line.

Twitter (BlushKST )

Twitter (BlushKST )


And no surprises here, welcome Kardashian Beauty. I’m sure renaming their beauty line was a heart quenching experience full of sleep-less nights, second guessing, and maybe a consultation with momager, Kris Jenner.

Whether the name is another self centered branding opportunity for the Kardashian family or just a coincidence, expect to see it on the shelves of Duane Reed, Sears, and CVS is about two to three weeks.

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