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June 13, 2012  | by: Qisthi Jenkins

Kardashians introduce new makeup line

It seems as if the Kardashians are slowly taking the world by storm. So far, the Kardashian empire includes everything from hit reality TV series (plural), clothing line, fragrances, books, swimwear, lingerie, and home collection – and just keeps on growing. Kim, Kourtney, and Khloe do not mess around when it comes to new business ventures, so they were very excited to announce that their newest venture is, drumroll please…..tackling the world of cosmetics! 

With so much already under their belts, it came as no surprise when the sisters recently announced that they were in the process of launching their own makeup line. Kim, Kourtney, and Khloe were proud to introduce, and finally share with the world, Khroma Beauty.

Khroma Beauty Mascara

According to Kourtney, the girls have teamed up with Boldface Licensing+Branding to create this line of cosmetic products. Khroma Beauty will feature “All kinds of makeup products from eyelashes to compacts and everything in between!”

Kim took to her blog to share the news with fans, and elaborates on where the idea for the line came from. She writes:

“Growing up we would play with my mom’s makeup and from a young age I always wanted to be a makeup artist! Of course now makeup plays such a a huge role in all of our lives, whether we’re on camera, at a shoot glammed up or just keeping it natural day to day and it’s a dream come true to be able to create our own line of products to share with you guys. We can’t wait!!!! xo”

The press release states that this new line will give consumers a “Luxury feel and quality to the mass customer, with exquisite formulas to emulate the eyes, lips and complexion, looks for which the Kardashian sisters are famous”. Although the full line won’t be released until some time next year, Khroma Beauty will be launching a special holiday collection available at any ULTA store starting December 12th! This collection will include eyelashes, mascaras and Kardazzle Compacts so make sure to get ‘em while they’re hot.

Is there anything these girls can’t do?

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