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May 19, 2012  | by: Jasmine Roscoe

Kanye West

While people are busy criticizing Kanye West for appearing on a certain reality show; the music man is preparing to debut a huge new project. Whether you love him or hate him, you definitely can’t help but talk about him. So it’s not a surprise the creative mastermind’s newest venture already has the internet buzzing.

Cruel Summer Poster

Cruel Summer

Mr. West is set to premiere a new short film at the world-famous Cannes Film Festival next week. Cruel Summer is said to be a “7 screen experience” hybrid of film and art installation. The film is one of the first projects from West’s new creative collective DONDA (named after his late mother Donda West). Like his last film, Runaway, Cruel Summer is inspired by his own music. A forthcoming G.O.O.D. Music album is rumored to have the same name.

This newest project is not the music heavyweight’s first foray into film. His career has been filled with videos just as stimulating as his beats and lyrics. His first 35-minute film titled Runaway elicited mixed reactions from critics and fans alike. The artist has made it painfully obvious he’s not one to care much about other people’s opinion. As a Kanye, I can’t wait to see what his mind has cooked up this time and what Cruel Summer, (the film and album), is all about.

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