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March 06, 2013  | by: Lisa Lefever
Twitter (tamaramellon)

Twitter (tamaramellon)

If you’re a shoe-fanatic like I am, you are very familiar with Jimmy Choo — the gold standard of shoes in the fashion world. Tamara Mellon, the co-founder and face behind the legendary name, sold the company for a sweet $800 million in 2011 to Labelux with bigger plans in mind.

The designer icon plans to start her own highly-anticipated label. If she can crank out a shoe line like Jimmy Choo, I can’t even imagine what she will do with her own fashion line. Wait, yes I can — it’s going to be amazing.

Mellon’s non-compete contract from Jimmy Choo expired in February and she has been working to raise funds for her line in New York and London. There are already plans in the works for flagship stores in New York, London, and Los Angeles.

Mellon told the New York Times she wanted to be young enough to establish her own line. ā€œIā€™d rather take the risk and have a new challenge,ā€ she said. I don’t blame her! She walked away from the Jimmy Choo deal personally with $135 million in her pocket.

Not to mention the fact that the line is backed by Mellon’s close friends Tory Burch and Tommy Hilfiger. This is definitely a line I am looking forward to!

What do you think about Tamara Mellon’s plan for a new line? Do you think Jimmy Choo will suffer without their founder?

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