American designer Jeremy Scott has been known for his pop art influence and quirky sense of humor through his designs and the styling of models on the runway. For the 2011 fall ready-to-wear collection, he – as usual – brings a whole load of pop culture references in an unexpected way.
Inspiration was drawn from the 90s, evident in the bright neon colors, dramatic eyeshadow and Manic-Panic hairdos. At the center of the collection is a version of the Coca Cola logo, where the brand name is replaced with “God.”
Jeremy Scott also reinterpreted the costumes of America’s most favorite superheroes, from Superman to Batman and Wonder Woman. Not only did he use the red-and-yellow Superman insignia, the designer went as far as featuring a red cape on the last blue dress. He also sent down the runway many silver metallic pieces (resembling spacesuits), paint-ball prints and transparent raincoats, alongside faux fur coats, shoes and stuffed animal shawls in bubblegum colors.
At the end, the designer came out spotting his own sweater and “winged” sneakers from the Adidas collection.
Jeremy Scott’s whimsical creations attract celebrity customers who have an equally idiosyncratic sense of style. Hayley Williams has worn many of his designs, most recently the black paneled dress with hot pink faux fur trim at the Grammys. Katy Perry donned the red sequin “Admit One” tunic dress from the Spring 2011 collection last year.adidas, batman, coca cola, Hayley Williams, jeremy scott, Katy Perry, nyfw fall 2011, Superman, Wonder Woman