J’Adore, one of Dior‘s known famous fragrances, has launched a commercial with spokeswomen Charlize Theron. The commercial, a 90-second segment, brings to life Marilyn Monroe, Grace Kelly, and Marlene Dietrich, while greeted by the shimmering Theron. They did this to celebrate the last remake of the scent, that smells of rose, vanilla, and neroli .
The commercial starts off with her scurrying up the stairs of Château de Versailles, only to arrive at the backstage of a runway show. Her digitally remastered friends kiss her lightly and Marilyn Monroe picks up the glowing bronze J’adore bottle as she says its name. Finally, Theron throws on a beautifully beaded gold Dior dress and struts down the runway at the Hall of Mirrors.
The short film was shot by a famed French director, Jean- Jacques Annaud, and the rock-pop music was “Heavy Cross” by The Gossip. I loved the whole feel of the video and how the all the old movie sirens were so clearly depicted, down to Monroe’s voice and blonde wavy hair.
This is a new burst of technological advancement, by bringing the deceased back to modern times. The backdrop and music flowed perfectly, and really emulated a real Dior couture show in the cool chic France. Maybe Dior will continue this precedent and remember those who have gone before us!Tags: Charlize Theron, Château de Versailles, dior, J'Adore, marilyn monroe