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June 25, 2011  | by: Vivian Dai

Author J.K. Rowling

With the last installment of the Harry Potter movies coming out in July, fans thought they’d have to prepare to say goodbye—that is, until J.K. Rowling revealed her brand new site, Pottermore.com.

Rowling has been gradually giving fans teasers for the site since February, but on Thursday she finally divulged information via a YouTube video. Pottermore will be an interactive website for readers, as well as a place to get e-book versions of the entire series. More details—around 18,000 words worth, specifically—about the magical world that Rowling says she has been “hoarding for years” will be revealed. Visitors will also be able to explore Diagon Alley and spend wizard money, as well as be sorted into a house at Hogwarts based on personality traits.

But even with all the digitalization and expected revenues involved, Rowling insists that the project is to give back to readers and heighten the reading experience. “I wanted it to be more than [e-books],” she said. “I wanted to pull it back to reading and the story experience.”

Rowling also held a launch event for the announcement at the Victoria and Albert Museum in London, where she posed with fans and showed them the website. The site officially opens in October, but eager Potter buffs can get a chance to be let into the site early on July 31 (Harry Potter’s birthday)—you just have to register at Pottermore.com!

Watch Rowling explain Pottermore below:

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