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January 31, 2013  | by: Taja Whitted
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Flickr(Nicole Lenzen)

 

Like a bad game of dodge ball, some designers will sit New York fashion week out reports Christina Binkley of the Wall street Journal. Fashion Week, a staple in New York’s history from it’s early beginnings at Bryant Park and now the more space efficient Lincoln Center, is where a designer makes their mark, or is it?

“Everybody wants the same models and the same stylists. It’s just spinning out of control,” says designer Yoana Baraschi to Binkley. Baraschi is the woman behind many designs seen at Neiman Marcus, Nordstrom, Bloomingdale’s, Macy’s, and Intermix.

Another reason designers could be opting out is due to overcrowding, almost 3oo labels have registered to present collections next week, which has been increasing since 2007 according to the Fashion Calendar, a company that tracks fashion events.

While Binkley covered the issues designers are facing, I began to wonder if fashion was reverting back to it’s heritage.

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Flickr (seier)

Before Fashion week existed designers had showrooms. They would mail out invites to a select few insiders to display their collection. These insiders would be members of a royal family, a loyal customer, and possibly a favorable editor of a publication.

Even before then, when silk was rare and kings and queens still existed, designers would travel to the client’s house and display what they thought was on trend that season.

This was a more intimate approach. Designers could sip tea and chat on what worked and what didn’t. Former “Project Runway” alum and FIT grad Daniel Vosovic prefers this approach. “I need a chance to sit and talk to these people,” he said. Vosovic will be presenting his label in March.

Another trend that came out of Binkley’s report is that designers are favoring technology. They can create a video of their collection and send it out to buyers or editors. Which will allow them to reach the fashionable unprivileged. Reaching out to a wider audience who support the brand but are not able to attend the shows.

Ultimately Fashion Week won’t die, but I am sure it will become more mainstreamed. I think it’s glamorous that designers choose to present their collections in an intimate way creating mystery. And fashion does involve a good deal of mystery. This new fad is great for a new designer who is just getting their feet wet in the industry, as well as a seasoned one who needs to revert back to their core. As for technology, I love checking out the live shows on style.com.

So what is becoming of New York Fashion Week?

 

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