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March 20, 2013  | by: Aanchal Jiwrajka
Twitter (VogueUK)

Twitter (VogueUK)


When Helen Hunt wore H&M (remember, the navy blue strapless gown) at the Oscars red carpet, everyone was rather shocked at how beautiful she looked wearing a product of a mass retailer rather than dressing in a Marchesa, Dior or Valentino! It was later found out the she chose the dress for its eco-friendliness – the new vision of H&M who has recently launched a partnership with environmental group Global Green.  While the beautiful gown worn by Hunt won’t be available on the racks, the Swedish brand has extended their ethical and sustainable ‘Conscious collection’ with a ‘Conscious exclusive’ line to fulfill party wear needs featuring red carpet worthy options.

Twitter (hmturkiye)

Twitter (hmturkiye)


The sustainable exclusive line was unveiled yesterday, fronted by Vanessa Paradis lending her Gallic charms. All the evening appropriate clothing are said to be made from sustainable materials such as organic cotton, recycled polyamide, Tencel etc. This exclusive range calls for a mixture of dramatic as well as sharp outfits. It caters for the girliest as well as the most boyish, with cocktail prom dresses on one hand to chic cream three piece suits on the other.  Whether you are looking at pretty feminine styles for a cocktail party, or for the sharp tailored look for a wedding, the label’s conscious exclusive line has it all!

What I really like about this initiative is that you are getting access to extremely glamorous and stylish fashion whilst following the ethical approaches of being socially and environmentally sustainable. Also, the range looks so elegant and plush that we’d never guess that it is a product of high street brand – H&M.

Twitter (meesterholic)

Twitter (meesterholic)

Some of the standout pieces from this fab collection are a beautifully embroidered dress in white with an asymmetrical hem and sheer sleeves which works perfect for day party and a dusty pink long dress with a side cutout which can be the perfect outfit for your friend’s wedding without looking too sexy!

For the more tailored and structured looks, the organic cotton mix three piece suit in pristine white was the steal, and along with that the black backless jumpsuit was the perfect combination of structure and sensuality. The collection’s perfect blend of femininity and masculinity is what is charming. And,same is the case with actresses Chloe Moretz and Sophia Bush who have been charmed by the high street label’s new

Twitter (cholemoretzbr)

Twitter (cholemoretzbr)

range and have already got their hands on some gorgeous pieces. Chloe Moretz was seen strutting in a simple fitted red dress appliquéd with ruffles all over looking extremely chic. Sophia Bush, on the other hand, looked extremely sophisticated when she dressed in a clean cut white pant suit paired with neutral accessories.

I’d have to say the collection is fantastic and I am truly convinced to buy some pieces.  And the best part of it is, it’s all at high street prices ranging from £12.99 for accessories to £199.99 for glitzy dresses. Now you don’t have to shed out exorbitant prices for looking stylish and elegant for any red carpet!  Are you ready to shop the H&M Conscious exclusive collection (which launches on 4th April)?

P.S. For all you men, don’t be dismayed, there’s some suave tailoring for you as well.

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