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January 16, 2013  | by: Aanchal Jiwrajka
Gucci Store- New Delhi Courtesy: Vogue

Gucci Store- New Delhi //  Courtesy: Vogue

 

 

Whether walking down the streets of New York or malls in New Delhi, you will come across the eye catching Manga Faces at Gucci stores, showcasing its 2013 Cruise collection. This season, Creative Director Frida Giannini and the famous Japanese manga illustrator Hirohiko Araki have collaborated on a promotional project to create special window displays. Araki has worked on a special comic strip, which was inspired by the Gucci 2013 Cruise collection, incorporating the iconic Flora pattern.

The strip, entitled Jolyne, Fly High with Gucci, unveils the adventure of Jolyne Cujoh, a student who inherits a keepsake from her mother’s Gucci wardrobe.  The unknown mysteries of the vintage possession propel her on a venture between imagination and reality. The Manga strip window display combines the amazing illustrations along with a deep storyline attached to it.

Gucci Store – Fifth Avenue, NY // Courtesy: Spur Magazine

 

 

The various characters in the illustration seem to evoke a sensual energy to it, letting a viewer plunge into the world of fantasy.  As Giannini said

“The characters that Hirohiko Araki has conceived combine an energy, sensuality and appeal that brings my Cruise collection to life in such a fun and compelling way. I’m quite sure his window installations will stop people in their tracks in cities around the world as they immerse themselves in the fabulous fantasy world he has created.”

I believe that the season’s window display is a fine combination of both fashion and graphic art. Although it steps away from the quintessential Gucci aesthetic, the very strong and bold graphics blend exceptionally well with the iconic Flora pattern, making it one of a kind. Therefore, the very graphic Manga strip does not only make the collection stand out on the street, but gives the collection a new life.

And apart from it being extremely striking, Araki’s window display is widespread across 70 Gucci boutiques in the world until February, 2013. Whichever part of the world you are, catch a glimpse of this awe-inspiring illustrated window display and set yourself to delve into the world of fantasy and fashion.

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