West has the hot girlfriend, the hot clothing line, the hot music label and now he and his crew have released the hottest video for one of the few good singles out so far this year. Yes, Kanye West has finally released the video for “Mercy.” The Lifted-produced single has been out for a couple months now and has been an instant hit ever since G.O.O.D Music released its video counterpart. The video was such a smash that it had DJs battling over who released it first! Check out the video after the jump!
The video features the G.O.O.D music crew — Kanye West, Big Sean, 2 Chainz, Pusha-T, Teyana Taylor, Cyhi da Prynce — and even Kid Cudi in a dance cameo! The video was shot in black and white in a parking garage with a Lamborghini, the one and only car in the video. There are no video girls, no fancy jewels or money being flashed, and it is still one of the most visually stimulating videos recently released. The multiplying of everyone as they rap puts the video over the top. You can’t help but replay it more than once.
If Kanye and his crew keep putting out singles and videos like this, it’s going to be a Cruel Summer for everyone!2 Chainz, Big Sean, Cruel Summer, Cyhi da Prynce, GOOD Music, Kanye West, Kid Cudi, Lifted, Pusha T, Teyana Taylor