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April 04, 2011  | by: Brandon Kirby

A Still From Black's YouTube Video

The gloves are coming off now with those involved in Rebecca Black’s now infamous music video “Friday.” A battle over the legal rights to the song and video is underway, and it really begs the question: why are they fighting over something that’s so awful?

Rebecca Black has managed to use her own music video to transform internet popularity into full-blown celebrity. It’s certainly something that, according to an article by Rolling Stone, Ark Music Factory was never expecting. Black is the first success story to emerge from the company who regularly churns out tween pop crap such as hers. The only other notable one is Alana Lee Hamilton’s “Butterflies,” which has over 6 million hits on Youtube.

Black on "Good Morning America"

But nothing compares to Black’s accidental runaway success with “Friday,” which has exploded on the internet and is only growing from there. This includes an interview with Black on “Good Morning America.” Such popularity, the Rolling Stone piece explains, is what has Black’s mother, Georgina Marquez Kelly, clawing at the rights to her daughter’s fame and accusing Ark Music Factory of “copyright infringement and unlawful exploitation of publicity rights.”

It now seems that Ark’s own success is quickly slipping away from them, and that’s a big deal at this juncture because, well, Rebecca Black is still a big deal. Beyond the music video, she’s officially in on the joke and now even participates in the parodies. Take a look at Funny or Die’s page dedicated solely to Black. There she stars in a mocking fake trailer for Sunday Comes Afterwards and explains that the lyrics to her song have a deeper meaning.

Now we know the girl has a sense of humor, and that’s a valuable asset when it comes to her building notoriety as a celebrity figure. And while Ark may be losing their rights to her future stardom, are they really to blame? Who thought something so terrible would spark such response? I know I sure didn’t.

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