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February 06, 2013  | by: Leigh Badrigian
Screen shot 2013-02-04 at 10.43.00 PM

Flickr (Christina_Zandes)


Looks like the “dog days” aren’t over after all! Our favorite bohemian songstress, Florence Welch, has been hard at work creating a jewelry line, and lucky for us, it’s just been launched! 

You’ll find the six-piece capsule collection on the Florence + the Machine lead singer’s adorably-named e-commerce site, Flotique. The site is where Florence sells all her merchandise including fitted tees emblazoned with the cover of her most recent album, Ceremonials; (appropriately named) “goddess mugs;” tote bags; and of course, her award-winning music.

It’s her new jewelry line I’m coveting, though. Florence drew inspiration from her last album, creating earrings, necklaces, and a bracelet that perfectly reflect the singer’s lovely, ethereal vibe. Among the pieces is a ring in the shape of a birdcage, which is a nod to the birdcage tattoo Florence has inked on her middle finger. It’s a fabulous, and much less painful, alternative to the real thing!

Screen shot 2013-02-04 at 10.54.22 PM

Flickr (avatunnicliffe)

The collection also includes gorgeous, black rhodium-plated earrings with rose gold dangling chains, a matching multi-strand necklace that hits all the right notes, and an art deco-style cuff bracelet that my wrist is aching for! What’s even better is that Florence’s new collection is totally affordable with pieces starting at $33 and stopping below $100.

Thank goodness for this new jewelry collection! I’ve been trying to capture Florence’s style for ages but this red hair dye is fading fast, and after wearing all those bohemian maxidresses, the only Florence + the Machine song my poor, pale legs have been singing is “No Light, No Light!” What a relief it’ll be to light up my look with some fabulous Florence bling!

Which Florence-designed piece is your favorite?

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