December 2019
S M T W T F S
« Sep    
1234567
891011121314
15161718192021
22232425262728
293031  

Search Posts

Advertisement

About Us

We love fashion, culture, music, and everything in between. From politics to the runway, we're unbashful in our views, constructive in our thoughts, and glamorous in our style. Welcome!

  • Email us:
    editor@emcblue.com
  • Follow us on Twitter:
    @emcblue
  • Senior Managing Editor
    Virginia “Ginny” Van de Wall
  • Junior Managing Editors
    Megan Dawson
  • Jessica Passananti
  • Fashion Editor
    Mashal Zaman
  • Culture Editor
    Lindsay Jill Barton
  • Music Editor
    Lakin Starling
June 07, 2011  | by: Abby Adesanya

Florence Welch

Fans of haute couture and indie soul will be pleased to know that Florence Welch, the redhead power vocalist of Florence + the Machine, is the inspiration for Gucci’s 2011 fall/winter line. Past muses hand-selected by Frida Giannini, current Creative Director of the revered fashion house, have included Rihanna, Evan Rachel Wood, and James Franco.

On why Giannini seems to have strayed from the outright sex appeal we Gucci enthusiasts have kind of become accustomed to, she explained to Dazed Digital:

“As I was imagining this collection I was thinking of a strong and somewhat mysterious muse. Florence is that kind of woman. I met her in Los Angeles at this year’s Grammys and was captivated by her presence. She has a powerful personality and an entrancing quality to her performances. She also has that confident and self assured look that goes hand in hand with the Gucci woman.”

With a campaign featuring Florence hopefully in the making, no one exactly knows what to expect. Will Gucci tone down the seduction-driven campaigns for the more flowy atmosphere we’re so used to seeing from the “Cosmic Love” singer? We still aren’t sure, but we definitely know that Flo should give a call to best friend, Blake Lively, a seasoned expert in the fashion world. Lively has been the muse for not only Christian Louboutin, the innovator of the red-soled pump, but also Creative Director of Chanel, Karl Lagerfeld, and has been chummy with both designers for the past couple of years. Take notes, Florence!

Social Share Toolbar
Tags: , , , , , , ,
You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.