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May 16, 2012  | by: Anissa Pierre

The Fendi Baguette Book

Italian fashion house and arguably the originator of the first “it” bag, Fendi, is re-releasing their iconic Baguette bag in six of its most popular designs. The re-releasing comes alongside the publication of The Fendi Baguette Book, a mixed media product that illustrates the craftsmanship and design of the bag that made its first appearance in 1997, securing Fendi’s spot as an iconic name in fashion.

Designed to be carried under the arm, like the French bread it is named after, the idea for the bag was to do “a very simple, deconstructed shape with a short strap that allows you to feel free with your hands,” says designer Silvia Fendi in an article by the Financial Times. The bag became an instant classic, having been made in over 700 designs, and been featured on the arm of style icon Carrie Bradshaw in Sex and the City.

Four of six Baguette bags to be reissued

Sarah Jessica Parker, the women who brought Bradshaw to life, accredits much of the show’s success to the Baguette. “Having the Fendi Baguette was a very big deal, and the gateway to everything else. It really opened the floodgates and influenced the storyline – especially Carrie’s habit of spending more money on fashion than her home,” says Parker in the same Financial Times article. Parker, who now owns two Baguettes, says she will give each one to her two daughters.

Both The Baguette Book and the re-released bags will be available in June.

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