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December 27, 2012  | by: Angela Gamba



The term “YOLO” is probably the most loved and hated term of 2012. Love it or not, Drake thinks he deserves the royalties from its use. 

“YOLO” became increasingly popular after being featured in Drake’s 2011 song, “The Motto.” The lyrics are: “Now she want a photo / You already know though / You only live once, that’s the motto.” “YOLO” is defined by the Oxford Dictionary as “an acronym for ‘you only live once’ and is used as a rationale or endorsement for impulsive or irresponsible behavior.

On Tuesday, the rapper tweeted about Walgreens and Macy’s merchandise that includes hats and shirts with “YOLO” written on them. Drake said, “Walgreens….you gotta either chill or cut the cheque,” and “Macy’s….same goes for you.”

Drake’s tweet (The Huffington Post)


The original use of “YOLO” is unknown. There have been as many as 100 trademark applications for it! Many people credit the term to Adam Mesh from “The Average Joe,” who says he is disappointed with its current usage. Frankly, I am too. I think saying “you only live once,” used to be inspiring, but now it is an excuse to be carefree and foolish.

If Drake wants to earn money from the term, he should have his own clothing line offer “YOLO” T-shirts. I don’t think he should be accountable for every hat or shirt sold with “YOLO” on it, because he clearly did not come up with the term himself.

What do you think? Leave your comments below!

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